Noise Does Not Win Elections; Message Matters – Kyei-Mensah-Bonsu.

Former Majority Leader Osei Kyei-Mensah-Bonsu has stressed that electoral success is driven by preparation and compelling messaging rather than loud political theatrics.

According to him, political contests are not won by those who make the most noise but by teams that plan effectively and communicate messages that resonate emotionally with voters.

“Most of the time, the team that makes the most noise does not win. It is the team that has really prepared that wins,” he said.

Speaking on Asempa FM’s Ekosiisen programme on Thursday, January 22, Mr Kyei-Mensah-Bonsu noted that the campaign message of former Vice President Dr. Mahamudu Bawumia is striking a deep chord with the electorate, particularly at the grassroots level.

He recounted a recent campaign engagement in Kumasi, Ashanti Region, where Dr Bawumia’s speech reportedly left some members of the audience visibly emotional.

“After we finished speaking, an elderly man sitting a few seats away from me was visibly moved. I also saw another person wiping away tears. When I asked the elderly man what had happened, he told me Dr Bawumia’s speech had made him cry,” the former Suame MP revealed.

Mr Kyei-Mensah-Bonsu said such reactions affirm his belief that Dr Bawumia’s message is connecting strongly with ordinary Ghanaians. He expressed confidence that the former Vice President would significantly improve his electoral performance in the Ashanti Region, projecting an increase in support from 63 per cent to about 70 per cent.

He further highlighted the campaign’s methodical grassroots approach, explaining that the team is conducting detailed assessments constituency by constituency and polling station by polling station.

“We have been with him across the country. They are doing assessments constituency by constituency, polling station by polling station. They have already toured all the regions twice,” he noted.

Touching on the previous New Patriotic Party flagbearer contest, Mr Kyei-Mensah-Bonsu said he was surprised by the 37 percent secured by Kennedy Ohene Agyapong.

He attributed Mr Agyapong’s showing to the strong political capital and network he had built within the party over time.

“The 37 per cent Ken got really surprised me. He harvested from the content he had built in the system, and the way he pulled out, with his people following him,” he said, adding that such support may be difficult to replicate in future contests, even with endorsements from influential figures.